Portfolio

Seven case studies. Measured by impact.

Two are private — request access on the page.

Design as commercial infrastructure

Private · request access

Design as commercial infrastructure

Flutter Entertainment · PokerStars · 2021 — 2024

Optimising onboarding to convert customers

>25% traffic to sign-up

Optimising onboarding to convert customers

Intuit QuickBooks · 2016 — 2018

Architecting trust into an AI-native product

Private · request access

Architecting trust into an AI-native product

Cypress Tree Studio · Sprout AI · 2024 — present

Scaling revenue through checkout clarity

~18% checkout conversion

Scaling revenue through checkout clarity

LinkedIn · 2012 — 2015

Modernising a decade-old interface

+60% ease of use

Modernising a decade-old interface

Zuora · 2018 — 2020

Proving design systems as a strategic capability

4 sprints to sign-off

Proving design systems as a strategic capability

Flutter Entertainment · 2022 — 2023

Building a federated design organisation

~50 designers, 3 countries

Building a federated design organisation

Flutter Entertainment · 2021 — 2024

Let's build what's next.

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