About
I help companies grow through better design.
I set the direction, build the team and stay close to the work. I’ve done this at Apple, LinkedIn, Intuit, Zuora and Flutter. I now run Cypress Tree Studio.
Seven principles
01
Clarity
People should know where to look and what to do next.
02
Speed
Remove steps that slow people down.
03
Trust
Show people what will happen, then confirm it worked.
04
Consistency
Use the same patterns across the whole product.
05
Personality
Give the product a clear voice and point of view.
06
Useful AI
Use AI to help teams design and customers act.
07
Access for all
Make every part easy to read, understand and use.