Design systems · Governance
Proving design systems as a strategic capability
I used one focused project to prove the value of a design system.

6
stage operating sequence, mobilise to governance
2
core CTA colours, down from a fragmented palette
4
sprint cycles to executive sign-off
- Company
- Flutter Entertainment
- Period
- 2022 — 2023
- Role
- Director, Product Design — sponsoring a cross-tribe Tiger Team.
Situation
Each platform used colour in a different way. Teams often checked access needs too late.
Task
Show that a shared design system would help teams work faster and stay consistent.
six stages
We moved from audit to a working system in six steps.
- Built a small team and agreed on clear goals
- Checked how every product used colour
- Cut the palette to two main button colours
- Tested the system on key product screens
- Checked complex screens and unusual cases
- Won senior approval and added it to team workflows
Result
We built a ready-to-use colour system that could grow into a full design system.
- Common language reducing ambiguity across teams and decisions
- WCAG 2.1 AA compliance built into core components
- Single source of truth adopted by design and engineering
Want to know more?
Email Shernaz