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Design systems · Governance

Proving design systems as a strategic capability

I used one focused project to prove the value of a design system.

Proving design systems as a strategic capability

6

stage operating sequence, mobilise to governance

2

core CTA colours, down from a fragmented palette

4

sprint cycles to executive sign-off

Company
Flutter Entertainment
Period
2022 — 2023
Role
Director, Product Design — sponsoring a cross-tribe Tiger Team.

Situation

Each platform used colour in a different way. Teams often checked access needs too late.

Task

Show that a shared design system would help teams work faster and stay consistent.

six stages

We moved from audit to a working system in six steps.

  • Built a small team and agreed on clear goals
  • Checked how every product used colour
  • Cut the palette to two main button colours
  • Tested the system on key product screens
  • Checked complex screens and unusual cases
  • Won senior approval and added it to team workflows

Result

We built a ready-to-use colour system that could grow into a full design system.

  • Common language reducing ambiguity across teams and decisions
  • WCAG 2.1 AA compliance built into core components
  • Single source of truth adopted by design and engineering

Want to know more?

Email Shernaz