Work
Fifteen years. Five companies. One studio.
Where the work happened
LinkedInQuickBookszuoraFlutterPokerStarsOxford SaïdCypress Tree Studio
2024 — now
Cypress Tree StudioFounder
Strategic design leadership for organisations in transition, plus an AI-native product built end to end.
2021 — 2024
FlutterDirector, Product Design
Defined the first enterprise design strategy; led ~50 people across four countries; cut design-to-delivery time ~30%.
2018 — 2020
zuoraHead of Design
Reported to the CPO. Doubled headcount and budget; founded UX Research and Design Systems.
2016 — 2018
QuickBooksGroup Manager, Experience Design
Owned the funnel from first click to first value. >25% more traffic to sign-up.
2011 — 2015
LinkedInManager, UX Design
Joined pre-IPO at ~20 designers, left at ~300. Global redesign, first design system, four patents.
2008 — 2011
Senior Designer, Marketing Communications
Launch team for iPhone, iPad, iPod and Mac.